If you’re like most septic businesses in 2025, you’re probably leaving a lot of money on the table every year. Not because you’re bad at pumping tanks or fixing systems, but because you’re treating marketing like it’s still ten years ago. Unfortunately, many septic companies get stuck at the same revenue level year after year. They handle emergencies, do good work and wonder why growth feels impossible.

Meanwhile, competitors are doubling revenue using strategies that have nothing to do with being better at septic service. This post gives you 10 simple moves that are proven to work across dozens of septic businesses. None of these are complicated or expensive strategies. Just practical tips that drive more calls, higher-value customers and predictable growth. Best of all? You can start using them instantly.

Let’s dive in.

Tip #1: Make Your Phone Number Impossible to Miss

When someone’s septic backs up on a Sunday morning, they grab their phone and search for help. If they land on your website and can’t immediately find your phone number, they’re gone in 3 seconds.

Put your number at the top of every page in massive font. Make it click-to-call on mobile. Add a floating “Call Now” button that stays visible when they scroll. This one change can increase calls by 30-40% without spending a dime on more paid advertising.

Tip #2: Claim and Optimize Your Google Business Profile

Your Google Business Profile is free advertising that most septic companies completely ignore. When someone searches “septic service near me,” Google shows three businesses on a map. Being in that top three is worth more than any paid ad.

Here’s what to do:

• Complete every single section

• Upload photos of your trucks and crew weekly

• Respond to every review (positive and negative)

• Post updates about seasonal tips and availability

• Set a weekly time aside to monitor the page for changes

Guess what? Companies that actively manage their profile get 5-7X more calls than those who set it up once and forget it. Don’t miss this simple and free lead-generating machine.

Tip #3: Stop Competing on Price, Start Competing on Speed

Every septic company says they offer “quality service at competitive prices.” You know what homeowners with backed-up septics truly care about? If you can get there in the next 45 minutes.

Change your messaging from “affordable septic service” to “same-day emergency response” or “we answer after hours.” Highlight speed everywhere: your website, Google profile, ads and truck magnets.

Homeowners will pay 20-30% more for a company that shows up today versus one that can schedule them next Tuesday. Of course, you have to be able to provide that kind of service, so use accordingly.

Tip #4: Turn Emergency Customers Into Maintenance Contracts

Emergency calls are great. Maintenance contracts are better. Why? They’re predictable revenue that doesn’t depend on random septic disasters. After every emergency call, offer a maintenance plan. Make it simple, easy and value-driven.

• Annual inspection and pumping for $299

• Priority scheduling for future issues or emergencies

• Reminders when service is due and 10% of any future work

Just 20% of emergency customers converting to maintenance plans can add $50,000+ in annual recurring revenue.

Tip #5: Get Obsessive About Google Reviews

Reviews aren’t just nice to have anymore. They directly impact whether homeowners call you or your competitor. Companies with 4.8+ stars and 50+ reviews get 3x more calls than companies with 3.9 stars and 12 reviews.

Ask every satisfied customer for a Google review. Send a text with a direct link immediately after service. Make it stupidly easy. Set a goal of at least two new Google reviews every week. Hit that consistently for six months and watch your phone ring more without changing anything else.

Tip #6: Target Real Estate Agents and Home Inspectors

Most septic companies wait for homeowners to need them. Smart companies build relationships with people who refer septic work constantly: real estate agents and home inspectors. This alone can double your business if you focus on it for the next few months. Make a list of local agents and inspectors in your local area. Then, send personalized reach-outs to 5-10 every single month, including:

Reach out to 10 agents and inspectors in your service area each month:

• Show that you truly care about their business

• Offer fast turnaround on pre-sale inspections

• Provide referral incentives ($50 per successful referral)

• Make yourself the easy recommendation when buyers need septic work

One agent sending you three referrals monthly is worth $15,000-20,000 annually.

Tip #7: Use Google Ads for Emergency Keywords Only

Most septic companies waste money on Google Ads by targeting broad keywords that attract researchers, not buyers. Focus exclusively on emergency and high-intent searches:

“Septic tank backing up” “Same day septic pumping” “Septic repair Knoxville” “Emergency septic service near me”

These keywords cost more per click but convert at 10x higher rates. Spending $500 on emergency keywords generates more revenue than $2,000 on generic terms.

Tip #8: Send Seasonal Maintenance Reminders to Past Customers

You’ve already got a database of past customers. Most septic companies do nothing with it. That’s leaving thousands on the table. Instead, use email marketing to send specialized offers based on the time of year, including:

“Time for your annual septic inspection before summer guests arrive” “Get your system checked before frozen ground makes repairs expensive” “Heavy rainfall can stress septic systems. Fee inspection available!”

Even a 10% response rate from 200 past customers is 20 service calls you didn’t have to advertise for.

Tip #9: Make Your Website Load in Under 3 Seconds

Your website might look nice, but if it takes 8 seconds to load on a phone, you’re losing half your visitors before they even see it. Every second of delay reduces conversions by 7%. Test your site speed at Google PageSpeed Insights. If you’re not scoring 90+ on mobile, you’ve got problems:

• Delete unnecessary plugins

• Compress all images to under 200KB

• Make sure it works perfectly on phones

• Remove video backgrounds and animations

• Test your speed at least once every week

Fast websites get more calls. It’s that simple.

Tip #10: Follow Up With Visitors Who Didn’t Call

Here’s a painful stat: 96% of people who visit your website leave without calling. You paid to get them there through ads or SEO, then watched them disappear forever. Set up retargeting ads on Facebook and Google that follow those visitors for 7 days:

“Still dealing with septic issues? We’re available now!” “Septic emergency? Call [number] for same-day service”

Retargeting costs a fraction of new traffic but converts 70% better because they already know who you are.

Double Your Revenue Without Working Twice as Hard

Doubling revenue doesn’t mean working twice as many hours or adding new trucks. It means converting more of the opportunities you’re already getting and creating systems that generate predictable growth.

Most septic companies never implement any of these tips. They stay stuck at the same revenue level, blaming the market or competition or the economy. Meanwhile, companies that take these ten strategies seriously see dramatic growth within 6-12 months.

Simple Tips. Serious Revenue Growth.

We’ve covered ten straightforward strategies that double septic business revenue. Every single one of these is simple to understand. But implementing all ten while running service calls, managing crews, handling emergencies and keeping customers happy? That’s where most septic business owners get stuck.

That’s exactly where Slamdot makes the difference. We implement these proven digital marketing growth strategies for septic companies so you can focus on service delivery instead of marketing execution. With 402+ five-star reviews from service businesses, these strategies generate measurable revenue growth, not just marketing activity. Our team treats your business like ours with one focus: driving revenue.

Ready to actually double your septic business revenue? Contact Slamdot today!

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