If you’re sending paid traffic to your homepage, you’re burning money. Sounds crazy? Here’s the truth: sending people to your homepage is like handing them a full septic manual when they just want a quote. There’s too much noise, too many options and no urgency to act.

There are customers who need your help right now, but your septic business isn’t visible. Why? Because you’re still relying on word of mouth, flyers and yard signs. That’s not to say those don’t work. But these days, people are making nearly all of their buying decisions online.

Marketing a septic company online requires a very specific strategy to deliver successful results. It’s not a glamorous industry and it’s not one that you can create compelling content around. It’s also not a topic that consumers are going to want to see in their social media feeds or receive emails about.